Creative and Design Direction for concept stage design and development on Val D'Europe- France Disney Area.
The branding and theming is based around 'Steampunk', Jules Verne like fiction, innovation, exploration and the future.
Referencing the past with a modern twist, mixing old and new concepts for surprising, interactive and engaging environments.
Promenade elevations of store setting out, column treatments
Interior concepts viuals showing floating robotic animals, architectural lighting 'flowers' that open at dusk to reveal the illumination. Visitors can see how things work, engaging them to find where they are through inteaction with digital periscopes and telescopes. The environment mixes bronze, copper, black powder coated and steel finishes with aesthetic industrial and artistic aesthetic flourishes.
